![]() People who click on your ads can go directly to the app pages you specify. Deep linking: Use deep links to send mobile device users directly to relevant pages in your app rather than your website.It optimizes campaign performance to keep your valuable app users engaged, and drive more conversions.It powers better user experiences using native app features (for example, saved user info or push notifications).Delivers, on average, 2 times higher conversion rates for ad clicks landing in your app compared to your mobile website.For mobile users who don't have your app, continue to direct them to your mobile website as usual.For mobile users who have your app installed, drive them directly to the relevant page on your mobile app through deep links.Drives better experiences for your users through seamless web-to-app integration.You’ll also be able to measure their subsequent in-app conversion actions, such as purchases, sign ups, and subscriptions, to track and optimize your campaign performance. When your users click on your ads, you can deep link them directly to the right page on your mobile app where they can easily complete their intended actions. Create a seamless web-to-app journey and experience for your users through Web to App Connect.
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